Feedback delivered in a hallway moment or tacked onto the end of an unrelated call tends to get forgotten by both sides within the hour. A dedicated Feedback Session gives it the structure and the attention a real two-way conversation needs.
Why it needs its own slot
Naming the session honestly, a feedback session rather than a quick catch-up, changes how both people show up to it. Everyone arrives having actually thought about what they want to say, rather than improvising in the moment because the conversation started by surprise.
Keep it short and genuinely two-directional
Thirty minutes is enough if both sides come prepared, and the session works best when it is not one person delivering feedback at another. Structure it so both people get equal time, which is the detail that most separates a useful feedback session from a review that only runs one way.
Use it after key milestones
The natural moments are after a project wraps, after onboarding finishes, or after a trial period ends, points where there is genuinely something specific to discuss rather than a generic monthly check-in. Add one to your page and use it at the moments that actually warrant it.